Trustworthiness and comes from the Google Search Quality Evaluator Guidelines . These guidelines are published by Google to help webmasters and companies understand what Google is looking for in a web page. It is about a website with a high level of knowledge in a certain field, a good online reputation and a website that is trustworthy.
What is Google EAT?
Over the last two years, we have been hearing more and more about Google EAT. With the most recent update of the core algorithm in December, Google EAT came up regularly again.
EAT image
Google EAT stands for Expertise, Authoritativeness Telemarketing Insurance Leads Appointment Setting Trustworthiness. Google started a series of major algorithm updates in 2018. The ‘medical’ update in particular was an update that was much talked about. To fully understand what Google EAT is, it is first important to understand what the YMYL websites are. These are mainly websites that deal with medical, financial, political or news topics.
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Your Money or Your Life
According to the Search Quality Evaluator Guidelines, YMYL numero de area de estados unidos contain topics that can have a big impact on someone’s happiness, health, financial stability or safety. You can imagine that information about these kinds of topics is important to a user and therefore also to Google. After all, search engines do not want to provide the user with incorrect information, especially not if it concerns someone’s health or financial stability.
In principle, Google EAT mainly applies
YMYL websites. However, websites that do not fall into these categories certainly benefit. A reliable website with a high level of expertise and authority should always be the goal.
What Google EAT is not?
To fully understand what EAT entails and what the effect is on your rankings and performance as a website, it is also good to understand what Google EAT is not. The most important thing to remember here is that it is not a direct ranking factor. This is of course very confusing. It is important for the performance of your website and SEO, but it is not a ranking factor. How does this work?
The feedback from the Search
Quality Raters is not used directly in our algorithms. We use it like a restaurant gets feedback from its customers. The feedback helps us to know if our systems are working.
A ranking factor such as website speed
Beasily calculated by Google. Google can see which websites load faster and based on this choose to rank a website higher than another. Calculating expertise, authority and reliability of a website is quite difficult. This should therefore not be calculated, but assessed.
Based on feedback from the Search
Quality Raters, Google makes small changes to the algorithm. These changes are then tested again by the Search Quality Raters. Based on the feedback, a decision is made whether or not to implement a change to the algorithm permanently.
