Who You Target with Outbound Defines Your Sales Outcomes

There are more wrong answers than right ones. Reaching out to leads that aren’t a good fit for your solution will waste everyone’s time and decrease the overall performance of your cold email prospecting. The right sales leads should ideally have specific characteristics, use cases, and problems that make them a great potential customer for […]

Personalizing Cold Emails for Different Selling Situations

Before considering how much time to spend on targeting and personalization, it’s important to size up your target markets. Yours the number of qualified accounts and contactable leads that are available for your outbound sales team. Every second you spend personalizing cold emails for one account takes away time to send to another, so your […]