Do you know Google Artificial Intelligence (AI) is revolutionizing the way brands connect. With their consumers and how information is presented. This radical transformation has impacted every aspect of life, including marketing, advertising, and information search.
New generations, digital natives with different search and consumption habits than previous generations, demand personalized and immediate experiences. Google, aware of this change, has developed Google Search Generative Experience (Google SGE), a new search experience based on AI that redefines the interaction landscape between brands and consumers.
It uses advanced language models such as LLM (Large Language Models) to offer users much more precise answers to their queries. This favors search optimization, improved user experience, increased traffic and, of course, new opportunities within the digital world.
Access from Spain
Google SGE can now be accessed, or rather activated, from Spain. To do so, you must go to Google Search Labs and, once inside, activate the “Generative search experience” option.
Have you done it yet? Now simply perform any search and experience the new AI-generated answers.
Please note that Google SGE is still in the experimental phase.
Benefits for users
Google Search Generative Experience (Google SGE), a new way of understanding user searches powered by AI, offers a series of advantages that make it an indispensable tool for anyone who surfs the Internet:
Natural language processing and semantic analysis:
Through advanced machine learning algorithms and various AI models, we try to understand the context and search intent of each user. This allows us to interpret natural language and analyze the meaning of searches at a semantic level.
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Generating custom responses
Google currently offers a list of links as a result of a search. With SGE, the information will be displayed in different ways, adding additional contextual content such as the location of the company, opening hours, direct answers to questions…
Improving the accuracy and relevance of results
By taking into account the user’s natural language and analyzing its meaning, the results will be much more accurate and, in addition, more relevant to the person making the query. By better understanding searches, the tool can adapt to the needs and also the context of the user.
And how will it affect my Digital Marketing strategy?
All of this has a significant impact on digital marketing and the way we understand the use of the Internet.
Adaptation of SEO strategies
It is clear that On-Page SEO must adapt to this new technology. It is no longer just a matter of focusing on creating relevant and quality content that answers users’ queries, but technically we must also indicate to Google everything we offer in a clear and precise manner.
On the one hand, it is highly recommended b2b reviews to have a group of search terms related to each other so that they are treated as a set by the search engine.
It is also essential to use structured data so that the Google bot can better understand and comprehend the content of each URL. Currently, this already helps Google offer rich snippets in search results.
Extra: We now have Market Brew’s SGE Visualizer tool at hand, which will show you how data is collected by AI and how the different contents of a web page are included.
Changes in user experience
Google Search Generative Experience (SGE) transforms the user experience, providing complete and personalized answers to even complex queries. It delivers information directly in the search engine, acting as a springboard to knowledge. It forces websites to be more relevant and to better work on their content. Google SGE empowers users and redefines the way users interact with information.
New advertising strategies
The emergence of new tools and ways of displaying search results requires rethinking advertising strategies. Investment in the creation of quality content and traffic diversification become fundamental pillars for success.
However, within transactional searches, ads will continue to play an important role in reaching users. And blended ads will surely come into play in a fundamental way. Let’s not forget that Google’s core business is advertising. The most important thing for the Paid Media expert will be the capacity for continuous analysis and innovation.
Adaptation of electronic commerce
This new way of understanding searches and their responses will change the way consumers make their online purchases. In the purchasing find out about content writing prices in saudi arabia process, Google SGE will allow the user to see the product they are looking for more quickly, as well as showing them all the available options, so they can compare sellers and prices in one place before making the purchase.
Conversational search will also be essential, no longer based only on keywords, but on complete questions or needs expressed in a more natural way; therefore, as we already mentioned in the SEO section, it will be essential to work in detail on all the content of our online store.
What the future holds for us
As has happened with other AIs, the implementation of Google SGE could lead to a major change in the way users interact with search engines, the way they consume information and, therefore, the way they access the content of a website.
This will lead us to a race to offer the most useful, truthful and complete information possible to attract users and convince them that we are what they are looking for.
Adapting to the new times quickly will bring better possibilities of connecting with our potential clients and, if we manage to convince them, more sales or more leads.
Today, more than ever, it is not only necessary to have a digital marketing strategy, it must also be adaptable. Through constant analysis, we must be able to innovate, interpret changes and act accordingly. Adapting to this new era is crucial to connecting with consumers and ensuring success.
